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Content Standards

The following content standards and guidelines will help keep your webpages consistent with Trinity's brand messaging.

Write it short 

The Internet offers millions of pages to browse. It is essential to keep your copy short. Otherwise with one click, a visitor can leave your page. In other words, write short and capture the viewer's attention immediately with direct languages that will engage them. 

Instead of using a single Web page to talk about everything regarding your office or department, link out to other pages for more information. This approach also lets readers scan the text and allows them to identify the links they are most interested in clicking on. 

Bullet Points 

Bullets also allow you to compress information. Instead of writing 1,000 words to describe a department's list of majors or an office's list of services, bullet points and hyperlinks could be used instead. 

The Web is not a print document 

Drupal can be pesky with formatting when content producers use indents within indents within indents. What looks perfect in a word document, will become compressed and messy on a web page, especially when it goes mobile. Try to rewrite the copy in narrative form and use hyperlinks. If the document must have indentation, use sparingly or consider uploading the document as a PDF. 

Keep it simple 

Here are some tips to consider: 

  • Only use bold, italics, or headers when there is a reason to.
  • All caps generally mean you are yelling at someone. 
  • Underlining is for hyperlinks, do not underlines words or phrases that are not linked. 

Remember your audience 

When writing for public-facing web pages, it is important to remember that these pages are read by 15- or 16-year-old students who are searching for colleges.

Editorial Styles 

Use standard abbreviations when it is customary to do so. If an abbreviation can be used with or without periods, use it without. 

State Abbreviation
In running copy, use these state abbreviations: Ala., Ariz., Ark., Calif., Colo., Conn., Del., Fla., Ga., Ill., Ind., Kan., Ky., La., Md., Mass., Mich., Minn., Miss., Mo., Mont., Neb., Nev., N.H., N.J., N.M., N.Y., N.C., N.D., Okla., Ore., Pa., R.I., S.C., S.D., Tenn., Vt., Va., Wash., W.Va., Wis., Wyo. 

Eight state names are not abbreviated: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah

The District of Columbia is treated like a state: Washington, D.C. 

a.m. | p.m. 
Use small caps and periods. Spell out midnight and noon, and avoid using o'clock. 

Write phone numbers with a dash between the area code and the number:
210-999-8406 | 1-800-999-7207

When the phone number is expressed as a word, write the numerical version in parentheses following it. 
1-800-TRINITY (1-800-874-6489)

Do not use st, th, etc. with dates:
March 1 (not March 1st) 

For academic departments capitalize Department of Geosciences, do not capitalize geosciences department. 

Captialize administrative offices and facilities event when the word office or center is implied: Office of University Communication or University Communication, Coates Student Center or Coates. 

Omit the http:// tag when using URLs. Use periods when a URL or email ends a sentence. Don't add any extra hyphens to a URL. 

Identify alumni and current students by listing the last two digits of their graduation year/years with an apostrophe in front of the numerals following their naes. Jane Smith '08| John Jones '78, '81