As the Assistant Vice President for Strategic Communications and Marketing (SCM) , Michelle leads a team of partnership management, creative, content, public relations, and web professionals to serve the Trinity community and to move the University forward. SCM partners with offices and departments across the institution to ultimately increase Trinity’s market position, engage alumni, and drive enrollment. Michelle is a project management professional (PMP) and is responsible for the following portfolio: University brand and comprehensive campaign; enrollment. Michelle is originally from Scottsdale, Arizona. She is a Trinity alumna, college athlete, and a proud supporter of the local art and music scene.
B.A. History, Trinity University
Project Management Professional certification, Project Management Institute
Search Engine Optimization specialization, University of California, Davis
Brain and Behavioral Science certification, The Team W.
Conferences & Presentations
Upcoming conference presentation: “Meaningful Digital & Mobile Engagement” Texas Marketing Summit, April 2020.
Conference presentation: “Growing your Giving Day” Association of Fundraising Professionals, March 2019.
Podcast: "Lowering the Barriers for Brand Ambassadors" eCity Interactive, March 2017.
Invited panelist: “Marketing strategy” San Antonio Business Journal, December 2016.
Podcast: “4 Digital Communication Tips for Presidential Inaugurations” Higher Ed Experts, November 2016.
Conference presentation: “Social media: The Saga Continues…” NACAC Critical Components: Mastering the College Admission Process, May 2015.