Bringing structure out of chaos, both in terms of teaching and my research, is a cornerstone of what I do as an academician. I encourage students to embrace the notion of inquiry as that is the foundation of learning. Having a sound base and structure allows us to think and be constructively creative.
Ph.D. in Marketing, University of Kentucky
M.B.A. Ball State University
B.S. in Management, Production Operations, Ball State University
Scott R. Swanson and J. Charlene Davis (2009). "Delight and Disgust in the Performing Arts: A Critical Incidence Analysis." Published as an abstract in the 10th International Conference on Arts & Cultural Management Proceedings, Summer.
Davis, J. Charlene and Scott R. Swanson (2009). "The Importance of Being Earnest or Committed: Attribute Importance and Consumer Evaluations of the Live Arts Experience," The Journal of Nonprofit & Public Sector Marketing, 21 (1), pp. 56-79.
Swanson, Scott R., J. Charlene Davis, and Yushan Zhao (2008), "Art for Art's Sake? An Examination of Motives for Arts Performance Attendance." Nonprofit & Voluntary Sector Quarterly 37 (2), pp. 300-323.
Principles of Marketing
Community service & Involvement
Active member of University of Kentucky and Ball State University Alumni Groups, Trinity University Associates, Ball State University Fellows
Information Literacy Committee co-director
Campus Publication board member
Gamma Chi Delta, faculty sponsor
Communication Management Minor Committee, chair
Alpha Kappa Psi, faculty sponsor
Spring Family Weekend, Student Showcase of Academic Talent, faculty sponsor
New faculty mentor
Past activities - Faculty Senate, Teaching and Learning Committee, Presidential Task Force on Greek Life
Team Trinity - First-year student move in, faculty participant
Business Student Panel, faculty moderator
Professional membership in Society for Marketing Advances (director of academic placement), Academy of Marketing Science, and American Marketing Association