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Decades Interview with Brad Holland '00

Brad Holland

Brad_Holland [at] cedarparkregional.com

City and State: Cedar Park, Texas

Education: Master's of Science in Health Care Administration 2000, BS in Biology from Southwest Texas State University 1998

Please tell us a bit about your career path. What is your current job title and employer? How long have you held this position and what does it entail? 

I am the Chief Executive Officer for Cedar Park Regional Medical Center, which is a 95 licensed bed facility generating $100 million in net revenue, with more than 550 staff physicians and a growing 501(a) physician clinic with nearly 25 physicians in varying locations. The medical center’s expansion and capacity is significant due to the facility’s infrastructure, which can expand to 150 licensed beds utilizing the adjacent unimproved land. The facility is a joint venture between Community Health Systems & Seton Family of Hospitals.

Why did you select Trinity's HCAD program? 

Chalk it up to divine intervention. My mother-in-law had a dream that I was going to attend Trinity University for my master’s degree at the same time I was applying to dental school.  I already carried doubt about the dental school decision and my intuition pointed—as well as her dream—to this other path. I have always thought that the Lord has directed my life and this initial intervention was the first of many “divine” steps that have positively affected my professional career.    

Did Health Care Administration end up being what you thought it would be when you were a graduate student? 

I enrolled into the HCAD program knowing that the term “health care” would have a clinical emphasis, but ended up falling in love with the business side. The administrative residency provided invaluable hands-on insight. Plus, innovative and respected people at my residency facility, Hillcrest HealthCare System, gave me the keys to their health care kingdom, specifically James D. Harvey.

What benefits and opportunities have you experienced in your career as a graduate of the HCAD program? 

A deep understanding of the business side of things: I entered the program knowing that clinical knowledge was a critical element, but the focus on the “business” side of health care surprised me. Now, working with caregivers, combined with the business expertise honed at Trinity, creates a balanced mix that I have enjoyed.   

In terms of your career, what are the accomplishments you are most proud of? 

I feel that having worked at more than five health systems in several capacities, my greatest accomplishment is leaving each of these facilities better than I found it. 

This is a very demanding profession. How did you stay motivated during the toughest times of your career? 

When things get tough, I turn to my philosophy of “God first, family second and work third." Although my wife may argue the order I place these items in sometimes, this triad of items has always served me well.  

How has the industry changed from when you first entered the health care administration field until now? 

High quality, cost effective health care is not going away but there have been considerable changes in financing and payment for services. “Capitation” was the industry’s answer 15 years ago, while today, “narrow networks and population health” are the buzz words, though not much different. There is increasing CEO turnover in the industry, which signals to me the profession is only getting harder.  

From your perspective, how different is health care going to look in 15 years? 

I believe that additional clinical integration and coordinated care will be the cornerstone of the change over the next two decades. Reduction of fragmented and stand-alone health providers will diminish as organizations merge to control and influence the care continuum in an effort to control costs. 

What advice would you share with individuals considering pursuing a master's in Health Care Administration in Trinity's HCAD program? 

Absolutely. I would encourage them to do it, but if someone is looking for a job that offers endless flexibility, long lunches and lots of golf, this is not the profession.  

What advice would you share with current HCAD students and residents? 

Don't screw up your residency. It will likely define your career.

What book(s) or other resources have you found most helpful in the development of your career as a health care administrator? 

Any news from the American College of Healthcare Executives and Texas Hospital Association. I also like Steven Covey’s The 7 Habits of Highly Effective People.

And lastly, tell us briefly about what you enjoy outside of work. 

I like to spend time with my wife, Julianna, and our two boys, Gardner (8) and Griggs (6). I was a college tennis player for both Texas A&M and Southwest Texas State University, so that will always be a big part of my life. I tell people that I am good at tennis, but enjoy golf. My wife and I just traveled to France to celebrate our 40th birthdays!

 

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