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University Marketing & Communications provides the following policies and guidelines to help members of the Trinity community adhere to brand and communication standards.

Institutional Name or Logo

Use of Institutional Name or Logo Policy
Trinity University has obtained the official U.S. Trademark registration on both the University name and the University seal. 

Brand & Style Guides

Editorial Style Guide
Use the editorial style guide to maintain strong brand identity and consistency of messages in all forms of written communication.
PDF icon Editorial Quick Tips: Link will download a handy PDF for top style tips.

Non-Running Copy Style Guide
Use the non-running copy guide to craft invitations, announcements, programs, and other event-related material.

Diversity and Inclusion Communication Guide
Use the Diversity and Inclusion Communication Guide to employ sustainable vocabulary when creating or modifying content that is about or speaks to particular groups of people.

Visual Identity Guide
Use visual identity guidelines to help determine proper branding and use of logos, images and colors in communication pieces, including information on:

Trinity University Logos
The Trinity University logo is the keystone of our visual identity and is used on all marketing and communications materials.

Trinity University Colors
Use this guide to help determine proper use of colors in print and digital communication pieces.

Social Media

Social Media Policy
Use the social media policy to help inform digital communication strategies.


Trinity photographs at
Campus photographs are made available to the Trinity community on our digital asset management system at Login to our DAM in the upper right-hand corner using your TUNetwork credentials in order to download available photos, official Trinity and spirit logos, and other assets.

Trinity photographs on Google+
Photo albums of public events and lectures are available for download or sharing on Trinity's Google+ account.

Photography requests
Members of the Trinity community can request photography of official campus events. Contact Jeanna Goodrich Balreira at jgoodri1 [at] or 210-999-8441 to submit a request or learn about request requirements.


The web toolkit helps with web page edits and changes. For questions about the Trinity website (any page at, contact the web team at web-request [at]

Online Directory Policy
Trinity’s Office of Marketing and Communications maintains the University’s public online directory.

Content Standards
Content Standards contains the standards we have for the website, and how certain elements should be displayed on the website for consistency. 

Support and Training
Support and training has all the extra resources you may need, including how to contact the web team, what the web team has been up to, and registration for training. 

Forgot something you learned in training? The toolkit is your guide to editing webpages.