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Event Promotion

Need help promoting your event? We’re here to help!
Follow this guide to ensure that your event is well-attended and successful:

Sample promotion items we offer for event promotion

Step 1) Make sure your event is confirmed

  • Please make sure your event is confirmed in T-Space before proceeding to promotions.
  • If your event poses potential risk, please make sure your event has gone through the Events Review Committee approval process. If you have questions about potential risk or the ERC process, please visit the ERC website.

Step 2) Determine your needs in detail

  • Consider your budget
  • Choose your date(s) carefully
  • Meet with key members of your organization
  • Use this checklist to put together a promotional timeline for your event. 
  • Submit your reservation request in T-Space: Upload any information you already know, including photos, biographies, and event information

Step 3) Fill Out the Event Promotion Form

If your event is a named lecture series, complete this form to begin working with University Marketing & Communications on promoting your event. This form must be completed no later than six weeks before your event.

*Must have Trinity email account to access form.

Start Event Promotion Form

Step 4) Choose Your Marketing Avenues

Depending on your main audience, explore the promotional options listed below. Define what a successful event means to your department or organization and use the following options to realize that goal.

If you want to mainly attract Trinity faculty, staff, and/or students to your event, consider these marketing avenues:

  • LeeRoy: Submit your event to LeeRoy, a daily newsletter listing events and opportunities at Trinity. Submit your event two weeks in advance of when it should run.
  • Editorial coverage by Trinitonian and TigerTV, student-run operations.
  • Post flyers and table tents in common areas.
  • Paint banners and post them in Mabee and Coates Student Center
  • Whiteboard calendars in Coates Student Center and Campus & Community Involvement
  • Talk to faculty and staff who are relevant to your event. They can motivate students to attend events similar to their teaching topics.
  • Use social media channels to get the word out. If you are looking for a hashtag, Trinity uses #TU[Insert speaker surname].
  • Coordinate with campus organizations naturally inclined toward your program or event.
  • Chalk about your event on lower campus.
  • Distribute give-away items at a table in Coates or Mabee.
  • Flat-screen TVs around campus can be used to promote events with cooperation of the department responsible for the screen.

If your main audience is outside of the Trinity campus, consider these tips…

  • Contribute to KRTU radio for an on-air mention of an event
  • Contact other local media. Coordinate with UM&C to promote to the most effective outlets.
  • Deliver flyers to local businesses with public bulletin boards
  • Ask relevant organizations and individuals with social media channels to promote
  • Purchase advertising for, the online version of the campus newspaper and visited by alumni and parents.